March 2nd, 2025

Three teaser “posts” were created on various social media platforms (Instagram, LinkedIn and Threads) in order to promote my upcoming article on Medium.com.  Each post had its own characteristics, making them each suitable for the individual platforms.  To read the full article, please click here.

• Instagram

For Instagram, I used a more personal connection to the topic.  There are a lot of fans and pages on Instagram, that this would appeal to.  The “Link in Bio” is also a common practice on Instagram.  Nobody really wants to see a big, long link that will cause them to scroll longer for the next post.  The picture is a main selling point, because it was a very famous scene recently that resulted in much uproar.  I also decided to add the theme music and location to further correspond to the topic of the article.  Finally, I tagged both actors and the franchise itself.

• LinkedIn

For LinkedIn, my rationale was a bit different.  This is a more professional platform; therefore, I focused solely on the article.  I also used a different image.  This one is simply the main opening card for each episode.  The caption has no personal appeal, rather just states the facts and what the article is about.  It is not uncommon for LinkedIn posts to contain the actual link.  This is mostly a web-based platform so there is not as much concern for length.  Viewers are also able to click directly on it.

• Threads

For Threads, I used a similar approach as I did to Instagram, but not exact.  A majority of posts on Threads are a simple question for people to respond to, voicing their opinions.  I used the same picture as the one on Instagram because it is eye-catching.  However, the caption changed completely.  There is a presumption that no other information needs to be provided in order for this caption and photo to draw someone in.  And even if there is not a previous knowledge, the viewer can click on the link, directly below to “find out more”.  The emoji was also intentionally included to provide an empathetic connection.