Author: Elora Roberts
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Not the Whole Story
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in aAs I continue exploring a career in entertainment analytics, one idea has become increasingly important to me. Data is powerful, but it doesn’t tell the whole story. In industries like finance or logistics, data can often drive decisions with a high degree of certainty. But the entertainment industry operates differently. It is at the intersection…
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Throwback…?
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in aThe Kony 2012 campaign remains one of the most powerful and controversial examples of how social media can mobilize global attention overnight. Released by Invisible Children in 2012, the 30-minute video aimed to make Ugandan warlord Joseph Kony infamous in order to gain international action against him. Within days, it spread across platforms like Facebook…
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Next Steps
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in aMy growing interest in the TV and film industry, combined with my background in data science and interactive media, has pushed me to think more concretely about what it actually takes to enter this space and how I can turn that interest into a focused career strategy. One thing that has become clear is that…
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Social Media…Activism?
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in aIn our modern society, social media has evolved beyond a tool for communication and entertainment; it has become a central part of most civic engagement and social change. Social media activism refers to the use of digital platforms to promote awareness, mobilize individuals, and advocate for important causes. As these platforms continue to be used in our…
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One of a Kind?
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in aBeing close to graduating with a Master’s Degree in Interactive Media and Communications, combined with my background in data science has led me to want to focus on one specific space where these skills feel especially powerful: the TV and film industry. The way audiences watch movies and shows has changed and with that shift…
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For Good…?
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in aThere’s the social media that everyone has experienced: the loud, attention-hungry version that often feels more draining than meaningful. But beneath that noise, there’s another version quietly taking shape. It’s collaborative, compassionate, and surprisingly powerful. That’s the version everyone should be paying attention to instead. At its best, social media acts like a global nervous…
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Biggest Questions of All
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in Week 7Social media platforms depend heavily on user data to deliver personalized experiences and targeted advertising. Instagram is one of the most widely used social networking platforms in the world. While the platform is free to use, its business model relies heavily on collecting and analyzing large amounts of its users’ data to support advertising. As a…
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Wrapping Up
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in Week 7The Joyful Heart Foundation website serves as an important online platform for raising awareness about sexual assault, domestic violence, and child abuse while providing support resources for survivors. As the organization’s primary digital presence, the site is designed to educate the public, share information about the foundation’s programs and initiatives, and encourage people to get…
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Is it Usable?
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in Week 6Usability testing gives valuable insights when analytics fail. In a recent moderated usability study of the Joyful Heart Foundation website, I observed three participants complete five tasks designed to simulate real users’ goals. The foundation supports survivors of sexual assault, domestic violence, and child abuse. The goal of the study was to evaluate how easily users could…
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Ad Audit
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in Week 4Petco’s sponsored Meta ad promoting a free first vet exam at Vetco Total Care is clearly designed as a conversion-focused campaign. The messaging centers on a strong incentive: “FREE first vet exam”, paired with action driven language that encourages users to immediately book an appointment. From a creative standpoint, the ad performs well emotionally and…
From Nockmaar to Tir Asleen 