After years of balancing statistical rigor with creative exploration, I’ve reached a milestone that once felt distant: completing my master’s degree in Interactive Media and Design as a data science student. It required putting together two distinct ways of thinking, one of quantitative certainty and the other focused on human ambiguity. Now, as I step…

I’ve always identified as a data scientist, but by working in a design-driven field like interactive media and communication has made that label feel both accurate and incomplete at the same time. In more traditional environments for data scientists, the role is relatively straightforward. You build models, test hypotheses, optimize systems, and evaluate outcomes through…

As I continue my master’s studies in Interactive Media and Communication while working in data science, I’ve started to notice a recurring theme between the structure of data and the variability of design. In data work, I’m trained to look for patterns, stability, and repeatability. In design fields, especially interactive and experience-driven ones, variability is…

Social media has become one of the most influential tools in modern social justice and political movements. It has reshaped how people organize, communicate, and challenge power structures. Events like the Arab Spring demonstrated its early potential on a global stage. Beginning in 2010, platforms like Twitter and Facebook were used to share real-time information,…

The term, stickiness, in social media, refers to the ability of content to capture attention and keep users engaged long enough that they interact with it, remember it, and share it with others. Sticky content often taps into emotion, relatability, or curiosity. It could be funny, inspiring, shocking, or deeply personal. Platforms are built to…

As I continue exploring a career in entertainment analytics, one idea has become increasingly important to me. Data is powerful, but it doesn’t tell the whole story. In industries like finance or logistics, data can often drive decisions with a high degree of certainty. But the entertainment industry operates differently. It is at the intersection…

The Kony 2012 campaign remains one of the most powerful and controversial examples of how social media can mobilize global attention overnight. Released by Invisible Children in 2012, the 30-minute video aimed to make Ugandan warlord Joseph Kony infamous in order to gain international action against him. Within days, it spread across platforms like Facebook…

My growing interest in the TV and film industry, combined with my background in data science and interactive media, has pushed me to think more concretely about what it actually takes to enter this space and how I can turn that interest into a focused career strategy. One thing that has become clear is that…

In our modern society, social media has evolved beyond a tool for communication and entertainment; it has become a central part of most civic engagement and social change. Social media activism refers to the use of digital platforms to promote awareness, mobilize individuals, and advocate for important causes. As these platforms continue to be used in our…

Being close to graduating with a Master’s Degree in Interactive Media and Communications, combined with my background in data science has led me to want to focus on one specific space where these skills feel especially powerful: the TV and film industry. The way audiences watch movies and shows has changed and with that shift…