The newest cat toy has hit the market and PetCo is ready to sell! In order to bring all the cat lovers either to their store or website, they need to make this the best ad ever. They set up a campaign in order to help promote this new toy. It is directed to their current audience with the hopes of reaching more cat enthusiasts. They’re not quite certain that it is going to produce the results that they are hoping for so they include A/B Testing throughout the campaign. This will help them determine which of their ads gains the most traction and/or attention.

This is not the first ad campaign that PetCo has implemented so they know what they are doing at this point. They know they don’t have to put too much of a budget. If they do it correctly it will still be effective.