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Category: ICM 512

  • Toying With People’s Emotions: A Brief Overview of Emotional Design and The Experience Economy

    by

    Elora Roberts
    in

    The Introduction             In recent years, there has been a shift in the mindset and marketing strategies of businesses and major companies.  It is probably a transition that you have noticed without even realizing or recognizing it.  That is how subtle they have been about it, but it is there if you know to look for it. Think…

  • It’s Been a Journey

    by

    Elora Roberts
    in

    We have reached the end of this stage in our journey together.  But before we part, the culmination of what has been learned these past seven weeks needs to be discussed.  From looking at the design process as a whole to breaking down each individual step, there has been a lot of work in determining what exactly…

  • The Heart

    by

    Elora Roberts
    in

    …of design thinking is ideation techniques.  It is aptly named ‘the heart’ since it is the step right in the middle of the whole process.  Ideation is built off of the two steps before it: empathize and define.  Once a problem has been recognized and established, the next step is to come up with ways to solve that…

  • Talking Apps

    by

    Elora Roberts
    in

    Like most big fans of Disney, when a new Disney themed app or game is released, I am among the first to download it.  Some have kept me entertained for a long time, while others I delete after only a few days.  There are multiple factors that contribute to me keeping or getting rid of each one.  For…

  • Multiple Personalities

    by

    Elora Roberts
    in

    “Know thy user, for they are not you.” This has been deemed the ‘unofficial mantra of User-Centered Design’.  I could not have put it better myself.  Wouldn’t you think that for USER-centered design that the USER might be a part of the process?  Every single person is different.  What might work and be super easy for someone might not…

  • Learning New Ways to Care

    by

    Elora Roberts
    in

    As Alfred Adler once said, “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another”.  As you may recall, going back a couple weeks, empathy is the first, and in my opinion most important, step in the design thinking process.  Many people may know what empathy is,…

  • I Feel… The Need…

    by

    Elora Roberts
    in

    This week, we were asked to pick a website we visit frequently.  Then we were suppsoed to pick a competitor’s website and compare the two in terms of UI (User Interface) and UX (User Experience).  User Interface is how the website feels or looks, basically its astetchics.  On the other hand, User Experience is how the website functions…

  • Doing the Design Sprint

    by

    Elora Roberts
    in

    I still struggle with the concept of this, but the best way to understand how to do something is to practice it.  This activity, the Design Sprint, was just that.  It was a ‘real-world’, crash course, run through of design thinking.  By working through this process, I better understand the individual steps of design thinking and how they…

  • Thinking About Design Thinking

    by

    Elora Roberts
    in

    You may be asking yourself: What exactly is design thinking?  While the concept of “design thinking” is relatively new, the elements that make it up are not.  In fact, design thinking has been around long before it was called design thinking. When I first heard the term design thinking, I wasn’t sure what to think.  There were a…